Betting, mattresses, foam insulation and horse feed - this week's ASA adjudications

Time to have a look at those ASA adjudications that were published on Wednesday. Last week, the adjudication that seemed to get the most media attention was the Bisazza one - partly because 'geisha' and 'bondage' are good words in a headline, partly because of the slightly absurd defence by the advertiser ('a heavily made-up woman tied up in rope, showing her thighs and looking distressed suggests sexual violence? really? we hadn't thought of that.')

Here's what we learn from this week's adjudications:

1. We like it when you include the significant details of your savings account in on-screen text, and those details are accurate. (Abbey)

2. If you claim that your betting system is proofed, and can achieve certain results in particular circumstances, you have to be able to prove it. (Bill Harris)

3. If your credit ad includes an encouragement to take out a loan, you have to include the APR, even if (especially if) the APR is 2356%. (QuickQuid)

4. You can't suggest your drink has health and nutritional benefits unless you can prove it, and certainly not when it's high in sugar. (Vitaminwater)

5. You're not allowed to send ads that look like invoices, and you should respond to the ASA when they write to you. (Community Trade Marks and Designs)

6. You can't claim to have no competition when you do, in fact, have competition. (FiltaFry)

7. If you claim to test for risks of stroke and you test for most of them, you don't have to test for absolutely all of them, and it's good to be open about, and guard against, false test results. (Life Line Screening)

8. You can't advertise an offer on the front of a book in the UK and have readers only discover after they buy the book that the offer is available only in the US. (Microsoft)

9. You cannot make health claims about your mattress if you cannot prove them. (Park Wholesale Beds)

10. Just because someone has broken the world fuel efficiency record in your car doesn't mean you can quote their mpg figure in your ad as if anyone else could do the same. (Peugeot)

11. You shouldn't say bad things about plastic foam insulation unless they're absolutely true. (Rockwool Insulation)

12. If you randomly compare lots and lots of different shopping baskets of goods and make genuine like-for-like price comparisons, then that's what you're allowed to say you've done. (Tesco)

13. You shouldn't make claims about the effectiveness of your electronic stimulation belt if you don't really have any evidence to substantiate them. (Abtronic X2)

14. Wheatfeed is a by-product of flour manufacture obtained from screened grains of wheat or dehusked spelt and horse feed balancers that contain can describe themselves as 'grain-free.' (TopSpec)

15. Comparing a woman's breasts to car headlights is degrading and offensive. (UlsterTrader.com)

16. You can't advertise pens as "3p per unit" if that price shoots up the moment you buy more than one pen. (VistaPrint)

17. If you claim you'll buy any car, you don't have to buy a light commercial vehicle. (WeBuyAnyCar.com)

18. If you can demonstrate how your wind farm will produce the equivalent amount of energy to that needed to power 7,000 homes, then you can make that claim for your wind farm. (West Coast Energy)

19. A bet isn't 'free' if you would normally get your stake back with your winnings, but you don't with the 'free' ones. (William Hill)

What do you think is going to be the big media topic this week - Coca Cola's not-actually-that-nutritious water, or the horse feed thing? My money's on the horse feed, but I usually get these wrong.